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Monthly Giving: Why It Matters and How to Do It Effectively

Donor Retention, Fundraising Tips, Marketing, Peer-To-Peer & Crowdfunding, Recurring Giving Programs / By Ron Cass

What’s Monthly Giving, and Why Is It Important? Fundraising isn’t an easy task for nonprofits. If it were, there probably wouldn’t be any development or fundraising departments and teams working late hours, calling and meeting in person with current donors, communicating with prospective donors, meeting with business owners and leaders to secure sponsorships, seeking endowments, …

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Get ready for #GivingTuesday

Leave a Comment / Fundraising Events, Peer-To-Peer & Crowdfunding, Product Announcement, Resources / By Ron Cass

#GivingTuesday began in 2012 when the 92nd Street Y and the United Nations Foundation came together to set aside a day dedicated to charitable giving. The day is nonprofits’ answer to Black Friday and Cyber Monday. It creates the opportunity for people to take a break from the consumerism that has come to dominate …

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4 Crowdfunding Strategies You’ve Never Considered

Leave a Comment / Peer-To-Peer & Crowdfunding / By Ron Cass

Online crowdfunding reportedly raised over 5 billion dollars in 2013 with about 30% going to charitable causes. In recent years, there has been a proliferation of platforms and consultants sprouting up to support it and organizations are evaluating how they can incorporate this “new” technique into their fundraising efforts. But while the Internet and …

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Crowdfunding Saved Lady Liberty

Leave a Comment / Peer-To-Peer & Crowdfunding / By Ron Cass

The Statue of Liberty, which has long been an iconic landmark in NYC and an important symbol of our nation, might not stand in New York harbor were it not for crowdfunding. The statue itself was a gift from France to celebrate democracy and freedom, but the gift was contingent on The United …

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Raise Money. Raise Awareness. Crowdfund.

Leave a Comment / Fundraising Tips, Peer-To-Peer & Crowdfunding / By Ron Cass

“I’m a new nonprofit just beginning to fundraise. Where do I start?” We hear this over and over again from our startup nonprofit clients. New nonprofits have dual goals: Raise Money, Raise Awareness. They want to build a donor database and let the community know who they are and what …

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A Fresh New Spin On Crowdfunding

Leave a Comment / Peer-To-Peer & Crowdfunding / By Ron Cass

Billions of dollars are raised each year using crowdfunding platforms, and a plethora of crowdfunding sites have sprung up over the past few years. (See the links at the bottom of this post for some top 10 lists to help you compare options.) But before you sign up, there is a problem you should consider. …

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Peer-to-Peer Fundraising: Leverage Social Pressure

Peer-To-Peer & Crowdfunding / By Ron Cass

The first online peer-to-peer fundraising site, ArtistShare, appeared in 2003 and was designed to give supportive fans a way to financially support an artist’s work in return for an insider’s look at the work’s creation, exclusive merchandise or VIP access to events, etc. Since then, “fan-funding” has morphed into “crowdfunding” and it is used by …

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Monthly Giving: Why It Matters and How to Do It Effectively

Get ready for #GivingTuesday

4 Crowdfunding Strategies You’ve Never Considered

Crowdfunding Saved Lady Liberty

Raise Money. Raise Awareness. Crowdfund.

A Fresh New Spin On Crowdfunding

Peer-to-Peer Fundraising: Leverage Social Pressure

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