How is Your Team Gearing up for Giving Season? The holiday season is hectic for any industry, and it’s just around the corner. If your nonprofit is planning a holiday giving catalog, there are some important details to consider before setting one up. First, what is a giving catalog? It’s a single page or platform …
Getting Your Holiday Giving Catalog Fundraising-Ready Read More »
Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your cause. With the right strategy, you’re lighting a fire in your audience and motivating them to become an advocate for your cause. …
Donor Marketing 101: Sending the Right Messages to the Right Audience Read More »
Use Giving Tuesday to Build Awareness for Your Cause It’s almost that time of year when you won’t be able to escape an ad or promotion for Black Friday and Cyber Monday. For nonprofits, commercial holidays usually don’t provide a lot of benefits, but a Giving Tuesday campaign could be the catalyst you need to …
The Fundamentals of a Successful Giving Tuesday Campaign Read More »
What’s Monthly Giving, and Why Is It Important? Fundraising isn’t an easy task for nonprofits. If it were, there probably wouldn’t be any development or fundraising departments and teams working late hours, calling and meeting in person with current donors, communicating with prospective donors, meeting with business owners and leaders to secure sponsorships, seeking endowments, …
Monthly Giving: Why It Matters and How to Do It Effectively Read More »
#GivingTuesday began in 2012 when the 92nd Street Y and the United Nations Foundation came together to set aside a day dedicated to charitable giving. The day is nonprofits’ answer to Black Friday and Cyber Monday. It creates the opportunity for people to take a break from the consumerism that has come to dominate …
Online crowdfunding reportedly raised over 5 billion dollars in 2013 with about 30% going to charitable causes. In recent years, there has been a proliferation of platforms and consultants sprouting up to support it and organizations are evaluating how they can incorporate this “new” technique into their fundraising efforts. But while the Internet and …
4 Crowdfunding Strategies You’ve Never Considered Read More »
The Statue of Liberty, which has long been an iconic landmark in NYC and an important symbol of our nation, might not stand in New York harbor were it not for crowdfunding. The statue itself was a gift from France to celebrate democracy and freedom, but the gift was contingent on The United …
“I’m a new nonprofit just beginning to fundraise. Where do I start?” We hear this over and over again from our startup nonprofit clients. New nonprofits have dual goals: Raise Money, Raise Awareness. They want to build a donor database and let the community know who they are and what …
Billions of dollars are raised each year using crowdfunding platforms, and a plethora of crowdfunding sites have sprung up over the past few years. (See the links at the bottom of this post for some top 10 lists to help you compare options.) But before you sign up, there is a problem you should consider. …
The first online peer-to-peer fundraising site, ArtistShare, appeared in 2003 and was designed to give supportive fans a way to financially support an artist’s work in return for an insider’s look at the work’s creation, exclusive merchandise or VIP access to events, etc. Since then, “fan-funding” has morphed into “crowdfunding” and it is used by …
Peer-to-Peer Fundraising: Leverage Social Pressure Read More »