How is Your Team Gearing up for Giving Season? The holiday season is hectic for any industry, and it’s just around the corner. If your nonprofit is planning a holiday giving catalog, there are some important details to consider before setting one up. First, what is a giving catalog? It’s a single page or platform …
Getting Your Holiday Giving Catalog Fundraising-Ready Read More »
Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your cause. With the right strategy, you’re lighting a fire in your audience and motivating them to become an advocate for your cause. …
Donor Marketing 101: Sending the Right Messages to the Right Audience Read More »
Use Giving Tuesday to Build Awareness for Your Cause It’s almost that time of year when you won’t be able to escape an ad or promotion for Black Friday and Cyber Monday. For nonprofits, commercial holidays usually don’t provide a lot of benefits, but a Giving Tuesday campaign could be the catalyst you need to …
The Fundamentals of a Successful Giving Tuesday Campaign Read More »
What’s Monthly Giving, and Why Is It Important? Fundraising isn’t an easy task for nonprofits. If it were, there probably wouldn’t be any development or fundraising departments and teams working late hours, calling and meeting in person with current donors, communicating with prospective donors, meeting with business owners and leaders to secure sponsorships, seeking endowments, …
Monthly Giving: Why It Matters and How to Do It Effectively Read More »
We live in a world that increasingly embraces a subscription economy. Rather than initiating a purchase and accepting transfer of goods at point of sale, more and more people are happy to commit to a recurring payment for uninterrupted access to goods or services. It seems imperative that we ask, what does this shift in …
Subscription Manifesto for Nonprofit Organizations Read More »