Donation Page Optimization

measuring fundraising effectiveness

Measuring Campaign Effectiveness: Using Successes to Propel Your Mission Forward

You Have Many Campaigns — Are They All Working Out? The nonprofit industry can never remain still. More and more, outside influencers (and certainly some internal) are changing the way donors engage with and give to your organization. Each day and each campaign is an uphill battle. And yet, your mission remains. Your fundraising goals …

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Donor Marketing 101: Sending the Right Messages to the Right Audience

Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your cause. With the right strategy, you’re lighting a fire in your audience and motivating them to become an advocate for your cause. …

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Using visitor surveys to improve your website

  If you are 100% satisfied with how your nonprofit’s website performs in terms of generating donations, bringing in new volunteers or inspiring advocacy, then you can stop reading now.     …Now, for all the honest humans out there…Your website serves a lot of different purposes:  inform people about your organization and its mission, …

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If You’re Not Using Landing Pages, You’re Leaving Money On The Table

Landing pages are magical.  They can mean the difference between a successful campaign and a miserable flop. Before you can effectively tap into that magic, it is important to understand the difference between a website and a landing page and to consider landing page optimization. By way of explanation let’s look at a recent campaign I ran …

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Grow Your Email List With One Simple Trick

  It is universally acknowledged that growing your email list is a critical part of online fundraising.  Having a good email list gives you a means to build relationships with your supporters, send nuanced messages to various segments of your audience, and ultimately raise more money.  In this post, we’ll examine one simple way to help …

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Google to favor mobile-friendly websites

  Starting today (April 21, 2015) Google is rolling out major changes to its formula that will affect how it presents search engine results to mobile and tablet users. Michael Liedtke via The Associated Press reports:  “The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as “mobile-friendly.” Websites that don’t fit the description …

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How St. Ignatius H.S. Doubled Online Contributions To Scholarship Drive

                      Saint Ignatius High School is a private, Catholic school in Cleveland, OH.  Its annual scholarship drive is a big deal; it raises hundreds of thousands of dollars and engages support from those who might not otherwise make an outright donation to the school. Here’s …

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2 Things Your Donation Page Desperately Needs

  The 2014 Charitable Giving Report states that “online giving grew in 2014 by 8.9%.”  That’s right on the heels of “13.5% year-over-year growth in 2013”.  And it’s not just large, national organizations that are seeing a boost online.  Nonprofits with “annual total fundraising less than $1 Million, grew…online donations more than large or medium-sized …

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