Ron Cass

measuring fundraising effectiveness

Measuring Campaign Effectiveness: Using Successes to Propel Your Mission Forward

You Have Many Campaigns — Are They All Working Out? The nonprofit industry can never remain still. More and more, outside influencers (and certainly some internal) are changing the way donors engage with and give to your organization. Each day and each campaign is an uphill battle. And yet, your mission remains. Your fundraising goals …

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donor experience

Keeping Donors Happy: How to Improve the Donor Experience

The Impact You Make on Your Donors Can Increase Their Affinity for Your Nonprofit Getting donors to give to your nonprofit is one challenge, but keeping donors happy is a completely different endeavor. Improving your donor experience can create a better impression on donors and encourage them to become stronger advocates for your cause. Happy …

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donor base

4 Powerful Ways to Build a Better Donor Base

It’s no secret that building a donor base is challenging for nonprofits. The foundation of donors that many organizations have relied on for years has dropped in recent years, even though it was estimated that 2018 would see a 3.2% increase in individual giving (following a 3% increase in 2017). Indiana University Lilly Family School …

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fundraising planning

2019 Fundraising Planning: Building a Strategy Using What You’ve Learned

Fundraising in 2018 was driven by online giving both through online giving platforms and social media. Instagram is growing as one of the top social platforms — they hit one billion users in 2018 and aren’t showing any signs of slowing down. Currently, around 30 percent of nonprofits are using this platform as a space …

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Wealth Distribution in the U.S. is Changing Charitable Giving

Charitable Giving in the U.S. Has Changed Over the Past 25 Years This is due to many different factors including the distribution of wealth in our country and the way that Americans are now thinking about tax deductions. These changes have altered the way people consider giving donations, and it’s had a mixed impact on …

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Get More Donations for Your School with an Online Raffle Fundraiser

How to Use a High School Raffle Fundraiser to Raise Funds and Drive Engagement in Your Community For high schools looking to raise money, whether it be for scholarships, athletics, or the arts, a raffle fundraiser is a great option to help everyone in your community get involved. High school raffle fundraisers have taken off, …

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Getting Your Holiday Giving Catalog Fundraising-Ready

How is Your Team Gearing up for Giving Season? The holiday season is hectic for any industry, and it’s just around the corner. If your nonprofit is planning a holiday giving catalog, there are some important details to consider before setting one up. First, what is a giving catalog? It’s a single page or platform …

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Donor Marketing 101: Sending the Right Messages to the Right Audience

Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your cause. With the right strategy, you’re lighting a fire in your audience and motivating them to become an advocate for your cause. …

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The Fundamentals of a Successful Giving Tuesday Campaign

Use Giving Tuesday to Build Awareness for Your Cause It’s almost that time of year when you won’t be able to escape an ad or promotion for Black Friday and Cyber Monday. For nonprofits, commercial holidays usually don’t provide a lot of benefits, but a Giving Tuesday campaign could be the catalyst you need to …

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