Peer-To-Peer & Crowdfunding

Why it’s Time to Take Part in Giving Tuesday

It can be hard to believe that Giving Tuesday is only 7 years old. But rapid growth has made this a social (media) event that stands on the verge of cultural relevance and acceptance, and your organization should embrace it. But as with anything online these days, some people disagree. And their points can seem …

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education fundraising

A Third Path for Educational Fundraising

Have You Heard the News? A recent segment on the always excellent show Marketplace discussed the Metro Nashville Public School System’s decision to ban online education fundraising. At first glance, this looks like another example of the disconnect between educators and administration. On the one hand, educators are increasingly being asked to do more and …

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donor base

4 Powerful Ways to Build a Better Donor Base

It’s no secret that building a donor base is challenging for nonprofits. The foundation of donors that many organizations have relied on for years has dropped in recent years, even though it was estimated that 2018 would see a 3.2% increase in individual giving (following a 3% increase in 2017). Indiana University Lilly Family School …

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Get More Donations for Your School with an Online Raffle Fundraiser

How to Use a High School Raffle Fundraiser to Raise Funds and Drive Engagement in Your Community For high schools looking to raise money, whether it be for scholarships, athletics, or the arts, a raffle fundraiser is a great option to help everyone in your community get involved. High school raffle fundraisers have taken off, …

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Getting Your Holiday Giving Catalog Fundraising-Ready

How is Your Team Gearing up for Giving Season? The holiday season is hectic for any industry, and it’s just around the corner. If your nonprofit is planning a holiday giving catalog, there are some important details to consider before setting one up. First, what is a giving catalog? It’s a single page or platform …

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Donor Marketing 101: Sending the Right Messages to the Right Audience

Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your cause. With the right strategy, you’re lighting a fire in your audience and motivating them to become an advocate for your cause. …

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The Fundamentals of a Successful Giving Tuesday Campaign

Use Giving Tuesday to Build Awareness for Your Cause It’s almost that time of year when you won’t be able to escape an ad or promotion for Black Friday and Cyber Monday. For nonprofits, commercial holidays usually don’t provide a lot of benefits, but a Giving Tuesday campaign could be the catalyst you need to …

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Monthly Giving: Why It Matters and How to Do It Effectively

What’s Monthly Giving, and Why Is It Important? Fundraising isn’t an easy task for nonprofits. If it were, there probably wouldn’t be any development or fundraising departments and teams working late hours, calling and meeting in person with current donors, communicating with prospective donors, meeting with business owners and leaders to secure sponsorships, seeking endowments, …

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Get ready for #GivingTuesday

  #GivingTuesday began in 2012 when the 92nd Street Y and the United Nations Foundation came together to set aside a day dedicated to charitable giving.  The day is nonprofits’ answer to Black Friday and Cyber Monday.  It creates the opportunity for people to take a break from the consumerism that has come to dominate …

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