Social Media

Free Virtual Event eBook – Little Ideas for Big Impact

It’s more apparent than ever that waiting for “normal” to return is a sure way to fail. And an essential part of moving forward is going to be creating and executing effective virtual events. At Big River, we have partnered with numerous clients in various different fields of the nonprofit industry, and we wanted to …

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Meme’s For Good! – Little Ideas for Big Impact

Memes For GOOD!! Social Media has fundamentally changed our world, for better and worse. And we can wring our hands about it, but as the old saying (wrongly attributed to Mark Twain) goes; “Everybody talks about the weather, but nobody does anything about it” Charles Dudley Warner So we can sit on the sidelines, talking …

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Scottish Snowplows and You – Little Ideas for Big Impact

Scottish Snowplows (Really) So first an English lesson, since we are, in the words of George Bernard Shaw, “Two peoples separated by a common language” A Gritter is a Snowplow/Salt Spreader Not long ago, Traffic Scotland decided that as long as they were tracking their gritters in order to ensure coverage and efficient use, they …

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Giving Tuesday Is Coming; Are You Ready?

This year’s Giving Tuesday is planned for December 3rd, but you should be planning now to capitalize on this rapidly growing national movement. Having grow exponentially since its founding, Giving Tuesday seeks to be an altruistic “palate cleanser” from the consumerism of Black Friday (and increasingly, Cyber Monday). It also helps focus attention on the …

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Donor Marketing 101: Sending the Right Messages to the Right Audience

Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your cause. With the right strategy, you’re lighting a fire in your audience and motivating them to become an advocate for your cause. …

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How To Use Pinterest To Drive Online Giving

  Pinterest is not just for crafters, fashionistas and people looking for good short haircuts.  Used well, it’s a powerful way to use images and video to get your nonprofit’s message in front of 100 million people. It can be time consuming (but so fun!) to generate and post the visual content that’s generally consumed …

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How do I get constituents to follow my nonprofit on social media?

  Does your nonprofit have a social media presence, but struggle to build a following large enough to drive real results?  Try first meeting your audiences where they are. How do you communicate with donors now?  At events?   Via email?   Direct mail?   Use those traditional communication methods to put a social call …

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