Peer-To-Peer & Crowdfunding

4 Crowdfunding Strategies You’ve Never Considered

  Online crowdfunding reportedly raised over 5 billion dollars in 2013 with about 30% going to charitable causes.  In recent years, there has been a proliferation of platforms and consultants sprouting up to support it and organizations are evaluating how they can incorporate this “new” technique into their fundraising efforts.  But while the Internet and …

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Peer-to-Peer Fundraising: Leverage Social Pressure

The first online peer-to-peer fundraising site, ArtistShare, appeared in 2003 and was designed to give supportive fans a way to financially support an artist’s work in return for an insider’s look at the work’s creation, exclusive merchandise or VIP access to events, etc.  Since then, “fan-funding” has morphed into “crowdfunding” and it is used by …

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How JCU Used Twitter To Raise Over $4,000 In One Day

Again and again, I hear nonprofit fundraising professionals wonder if investing valuable time and resources in social media is really worth it.  My response:  “It IS!!!” You don’t need to dedicate a staff member to cultivate social media.  You don’t need a huge marketing department.  What you do need is a little creativity and the …

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