Fundraising Tips archivos - Page 6 of 8

Corporate Membership Program: A Winning Proposition

Creating a Corporate Membership Program can help your organization nurture relationships with corporate partners by providing an employee perk that’s simultaneously cost-effective, easy to administer and philanthropic. Employee Perks = Employee Retention Employee turnover costs companies time and money. So it’s no surprise that retention and engagement are two of the most pressing concerns for …

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Step-by-Step Guide To Creating & Sharing A Custom Slideshow

Email Marketing, Engaging Constituents, Fundraising Tips, Marketing, Resources / By Ron Cass

You’ve probably received emails with embedded custom slideshows. They’re slick. They’re engaging. They’re also really easy to create using entirely free tools. I’ve put together step-by-step instructions to walk you through the entire process. CREATE YOUR CUSTOM SLIDESHOW Collect compelling images for your slide show. Login to google and CLICK HERE to visit your …

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One Thank You Note You Have To See

Donor Retention, Fundraising Tips / By Ron Cass

Donor Acknowledgement is not the same thing as a Thank You. It’s tempting to try to craft a donor acknowledgement that provides required details for tax purposes and simultaneously demonstrates impact and communicates enthusiastic thanks. After all, you save money on postage and letterhead and you save time. Resist the urge. No matter how you …

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Take Your Donate Page From Hum-Drum To Wow!

Engaging Constituents, Fundraising Tips / By Ron Cass

Fundraisers know the power of storytelling. They know how critical it is to share with donors the impact of every gift. They know that thank yous should be heartfelt and personal. They know that they need to inspire donors to engage on social media. And yet so many donate pages do not show what we know. …

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If You’re Not Using Landing Pages, You’re Leaving Money On The Table

Donation Page Optimization, Fundraising Tips, Marketing / By Ron Cass

Landing pages are magical. They can mean the difference between a successful campaign and a miserable flop. Before you can effectively tap into that magic, it is important to understand the difference between a website and a landing page and to consider landing page optimization. By way of explanation let’s look at a recent campaign I ran …

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Fundraising Lessons From #PrimeDayFail

Fundraising Tips / By Ron Cass

If you’ve been enjoying #primedayfail tweets as much as I have, it may be hard to think back 48 hours, but let’s try. Really, Amazon’s “Prime Day” was a genius idea, poorly executed. There are some great lessons to be learned here for nonprofit member organizations. As it approached its 20th birthday, Amazon was …

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Get Ready For #GivingTuesday

Fundraising Tips / By Ron Cass

#GivingTuesday is a quick sprint, but if you want to make the most of it, you need to start getting ready now. You don’t want to sink too much time and too many resources into the 24 hour campaign, but a little strategic planning and a dash of creativity can help you bring in end …

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How To Get First-Time Donors To Give Again

Donor Retention, Fundraising Tips / By Ron Cass

Guest Post By Joe Garecht Joe is the founder of The Fundraising Authority and Smart Political Fundraising. He has authored several books on fundraising, including How to Raise More Money for Any Non-Profit, and has consulted with organizations worldwide to help them supercharge their fundraising potential. ********** Did you know that over two-thirds of all …

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