Guest Post By Joe Garecht Joe is the founder of The Fundraising Authority and Smart Political Fundraising. He has authored several books on fundraising, including How to Raise More Money for Any Non-Profit, and has consulted with organizations worldwide to help them supercharge their fundraising potential. ********** Did you know that over two-thirds of all …
Retain & Engage Constituents With A “Voice Of” Program Successful corporations routinely solicit feedback from customers in order to nurture relationships with them and keep products and services relevant to the needs of those customers. The practice has become so widely adopted that …
It is well known that nonprofits have long-struggled with average donor retention rates below 50%. Now, it seems, they are beginning to take steps to combat this attrition. According to the 2015 Nonprofit Communications Trends Report, surveys indicate that donor retention, for the first time, considered more important than donor acquisition. So, it should be …
Essential Building Blocks For Your Recurring Giving Program Read More »
Today, the effectiveness of recurring giving programs will determine which nonprofits succeed and which ones will fail. Donor retention has fallen to 41%, down from 50% just five years ago (Fundraising Effectiveness Survey Report). When compared with the 94% customer retention that commercial business touts, its clear that nonprofits will need to analyze their …
Storytelling: The Fundraiser’s Secret Weapon for Donor Retention Read More »