Donor Retention

Recurring Giving

Essential Building Blocks For Your Recurring Giving Program

It is well known that nonprofits have long-struggled with average donor retention rates below 50%.  Now, it seems, they are beginning to take steps to combat this attrition.  According to the 2015 Nonprofit Communications Trends Report, surveys indicate that donor retention, for the first time, considered more important than donor acquisition.  So, it should be …

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Storytelling: The Fundraiser’s Secret Weapon for Donor Retention

Today, the effectiveness of recurring giving programs will determine which nonprofits succeed and which ones will fail.   Donor retention has fallen to 41%, down from 50% just five years ago (Fundraising Effectiveness Survey Report).  When compared with the 94% customer retention that commercial business touts, its clear that nonprofits will need to analyze their …

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