What do a car company, a winery and a sock manufacturer have in common? They all jumped on a weird twitter trend and made (I think) clumsy insertions into the conversation. It started last Thursday; Twitter was a-buzz over a dress…more specifically #TheDress. Some people perceived the dress in question to be white and gold. …
Surfing Twitter Trends – Social Blunder Or Marketing Genius? Read More »
Recorded February 19th, 2015 Tech4Good Cleveland recently held a social media workshop featuring presentations by Gina Stem of the Cleveland Zoological Society and Nate Louis, an Internet Marketing Consultant. Gina shares her experience working with Facebook to dramatically increase zoo memberships while Nate talks more broadly about the social media landscape, pitfalls to avoid, and …
Twin Design / Shutterstock.com About 500 million tweets are sent every day. If you want to boggle your mind, you can watch a live count of tweets by clicking HERE. There are about 62 million active monthly Twitter users in the U.S alone. That’s a big audience. Nonprofits know that they need to …
nevodka / Shutterstock.com For nonprofit organizations making a first foray into social media, Facebook is a great place to start. First of all, most adults are on Facebook. 71% of them, to be exact. This is a good audience to engage. Second, Facebook is approachable; many staff members and volunteers are probably already using …
For any nonprofit developing a social media strategy, Measuring the Networked Nonprofit by Beth Kanter & Katie Delahaye Paine is a must-read. The valuable content is presented in a way that is easy to digest – even for those just dipping a toe into the world of social media. Engaging anecdotes share the challenges and successes experienced …
Measuring The Networked Nonprofit: Using Data To Change The World Read More »
Again and again, I hear nonprofit fundraising professionals wonder if investing valuable time and resources in social media is really worth it. My response: “It IS!!!” You don’t need to dedicate a staff member to cultivate social media. You don’t need a huge marketing department. What you do need is a little creativity and the …
How JCU Used Twitter To Raise Over $4,000 In One Day Read More »
The concept of using storytelling techniques to communicate messages is anything but new. But there is always room for improvement. New digital tools such as social media and mobile are not just changing the way we distribute our stories, but also changing the way our audience shares them. “The Power of Story” is this year’s theme …