Saying that digital security is important isn’t exactly a revelation. A recent look at the news features fake fundraisers, Cyberassaults on small towns and previously well-respected nonprofits suddenly going dark, taking clients money with them. So what’s to be done? The bleak answer is that no system is ever 100% safe. Cyber security is a …
Cyber Security and Compliance – More Critical Than Ever Read More »
The underlying philosophy at Big River is that we want to help you manage the Point of Contact (why you’re reaching out to people), and the Point of Contact (how you reach out to them, and what you say when you do). The way we see it, issues with reaching donors aren’t solved by another …
Have You Heard the News? A recent segment on the always excellent show Marketplace discussed the Metro Nashville Public School System’s decision to ban online education fundraising. At first glance, this looks like another example of the disconnect between educators and administration. On the one hand, educators are increasingly being asked to do more and …
Big River’s Comprehensive Platform Make Managing Any Type of Campaign a Breeze The Cleveland Hearing and Speech Center (CHSC) is the oldest hearing and speech center in the nation. CHSC provides hearing, speech, and deaf services to Northeast Ohio residents regardless of their ability to pay. The center is also Northeast Ohio’s only organization serving …
Cleveland Hearing and Speech Center is Using Big River to Streamline Their Campaigns Read More »
You Have Many Campaigns — Are They All Working Out? The nonprofit industry can never remain still. More and more, outside influencers (and certainly some internal) are changing the way donors engage with and give to your organization. Each day and each campaign is an uphill battle. And yet, your mission remains. Your fundraising goals …
Measuring Campaign Effectiveness: Using Successes to Propel Your Mission Forward Read More »
Fundraising in 2018 was driven by online giving both through online giving platforms and social media. Instagram is growing as one of the top social platforms — they hit one billion users in 2018 and aren’t showing any signs of slowing down. Currently, around 30 percent of nonprofits are using this platform as a space …
2019 Fundraising Planning: Building a Strategy Using What You’ve Learned Read More »
How is Your Team Gearing up for Giving Season? The holiday season is hectic for any industry, and it’s just around the corner. If your nonprofit is planning a holiday giving catalog, there are some important details to consider before setting one up. First, what is a giving catalog? It’s a single page or platform …
Getting Your Holiday Giving Catalog Fundraising-Ready Read More »
Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your cause. With the right strategy, you’re lighting a fire in your audience and motivating them to become an advocate for your cause. …
Donor Marketing 101: Sending the Right Messages to the Right Audience Read More »
Use Giving Tuesday to Build Awareness for Your Cause It’s almost that time of year when you won’t be able to escape an ad or promotion for Black Friday and Cyber Monday. For nonprofits, commercial holidays usually don’t provide a lot of benefits, but a Giving Tuesday campaign could be the catalyst you need to …
The Fundamentals of a Successful Giving Tuesday Campaign Read More »
