Engaging Constituents

donor experience

Keeping Donors Happy: How to Improve the Donor Experience

The Impact You Make on Your Donors Can Increase Their Affinity for Your Nonprofit Getting donors to give to your nonprofit is one challenge, but keeping donors happy is a completely different endeavor. Improving your donor experience can create a better impression on donors and encourage them to become stronger advocates for your cause. Happy …

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Wealth Distribution in the U.S. is Changing Charitable Giving

Charitable Giving in the U.S. Has Changed Over the Past 25 Years This is due to many different factors including the distribution of wealth in our country and the way that Americans are now thinking about tax deductions. These changes have altered the way people consider giving donations, and it’s had a mixed impact on …

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Donor Marketing 101: Sending the Right Messages to the Right Audience

Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your cause. With the right strategy, you’re lighting a fire in your audience and motivating them to become an advocate for your cause. …

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The Fundamentals of a Successful Giving Tuesday Campaign

Use Giving Tuesday to Build Awareness for Your Cause It’s almost that time of year when you won’t be able to escape an ad or promotion for Black Friday and Cyber Monday. For nonprofits, commercial holidays usually don’t provide a lot of benefits, but a Giving Tuesday campaign could be the catalyst you need to …

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How to Support Donor Motivations While Keeping Fundraising on Track

Your Organization Has a Mission — Donors Do, Too Today’s donor motivations are strategic in how philanthropy is approached. People give to the causes they care about the most. And while your organization likely has more than one opportunity for donors to give, donors nonetheless have specific interests that they want to see their hard-earned …

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Step-by-Step Guide To Creating & Sharing A Custom Slideshow

You’ve probably received emails with embedded custom slideshows.  They’re slick.  They’re engaging. They’re also really easy to create using entirely free tools.  I’ve put together step-by-step instructions to walk you through the entire process.   CREATE YOUR CUSTOM SLIDESHOW Collect compelling images for your slide show. Login to google and CLICK HERE to visit your …

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Using visitor surveys to improve your website

  If you are 100% satisfied with how your nonprofit’s website performs in terms of generating donations, bringing in new volunteers or inspiring advocacy, then you can stop reading now.     …Now, for all the honest humans out there…Your website serves a lot of different purposes:  inform people about your organization and its mission, …

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15 Ways To Use Psychology To Engage Donors

 Inspired by Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.   Dr. Cialdini’s book explores 6 fundamental psychological principles that direct human behavior.   Using straightforward language and fascinating anecdotes, he unveils the mystery behind how we react to influence and offers valuable insights for those who rely on their persuasive ability. If you …

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