Donation Page Optimization

measuring fundraising effectiveness

Measuring Campaign Effectiveness: Using Successes to Propel Your Mission Forward

You Have Many Campaigns — Are They All Working Out? The nonprofit industry can never remain still. More and more, outside influencers (and certainly some internal) are changing the way donors engage with and give to your organization. Each day and each campaign is an uphill battle. And yet, your mission remains. Your fundraising goals …

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Donor Marketing 101: Sending the Right Messages to the Right Audience

Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your cause. With the right strategy, you’re lighting a fire in your audience and motivating them to become an advocate for your cause. …

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Using visitor surveys to improve your website

  If you are 100% satisfied with how your nonprofit’s website performs in terms of generating donations, bringing in new volunteers or inspiring advocacy, then you can stop reading now.     …Now, for all the honest humans out there…Your website serves a lot of different purposes:  inform people about your organization and its mission, …

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