Fundraising Tips

Heroes & Villains

Today, we recognize World Storytelling Day.  In the spirit of the day, let’s take a look at a cause that gets it just right when it comes to utilizing storytelling to connect with supporters online. There has been a good deal of news coverage surrounding  the Lawrey family, and it’s not because little Gavin Lowery …

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How Did The Cleveland Zoological Society Increase Online Donations 7%?

We love our clients and we are so excited to celebrate their success and share some tips about how they accomplished it.  Let’s look at one of our membership organizations.   The Cleveland Zoological Society moved from Convio to the Big River platform in August, 2013.  Preliminary results are fantastic with web revenue for 2013 …

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How To Communicate Impact And Increase Donations

A client we recently worked with entirely understands the importance of creating targeted online appeals that communicate the impact of each level of giving, but when it came to constructing their own appeals, they needed some inspiration. In this case, the client is an elder care facility providing a wide array of services. So, they …

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Moving Offline Appeals Online

  Website.  Facebook.  LinkedIn.  Twitter.  Pinterest.  Instagram.  The buzz urging nonprofit organizations to implement a good strategy online is deafening.  By now, I’m sure development professionals have had their fill of articles and blog posts emphasizing the importance of online presence and email and social media.  I’m quite sure that they get the general idea.  …

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Creating Sustainable & Self-Perpetuating Fundraising in the age of the Millennial donor:

The Challenge   Recruiting and retaining students (future funders) is an increasingly competitive endeavor in today’s higher education environment. Endowments are shrinking, funding at the local, state, and federal levels continues to diminish, and the projected decrease in college-age students over the next decade is alarming.  At the same time, the economy in recent years …

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