Storytelling

Creating Sustainable & Self-Perpetuating Fundraising in the age of the Millennial donor:

The Challenge   Recruiting and retaining students (future funders) is an increasingly competitive endeavor in today’s higher education environment. Endowments are shrinking, funding at the local, state, and federal levels continues to diminish, and the projected decrease in college-age students over the next decade is alarming.  At the same time, the economy in recent years …

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Storytelling: The Fundraiser’s Secret Weapon for Donor Retention

Today, the effectiveness of recurring giving programs will determine which nonprofits succeed and which ones will fail.   Donor retention has fallen to 41%, down from 50% just five years ago (Fundraising Effectiveness Survey Report).  When compared with the 94% customer retention that commercial business touts, its clear that nonprofits will need to analyze their …

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