Shortly after we learn to speak as toddlers, we start telling stories. It’s a fundamental instrument to us as humans, inherent and inborn – an activity that in its infancy is neither ‘taught’ nor ‘learned.’ Simple, disjointed, barely discernible to be sure – but in its foundation the ingredients are there. Characters (with colorful looks, …
8 Easy Steps to Turn Storytelling Into Successful Fundraising Read More »
Fundraising professionals generally recognize James Greenfield’s finding that average fundraising cost per dollar raised is $0.20 (Fund-Raising: Evaluating and Managing the Fund Development Process). Obviously, the goal is to reduce this fundraising cost as much as possible in order have more funds for mission. Let’s look at one way to reduce costs associated with …
More and more nonprofit organizations are developing mobile apps to engage constituents digitally. Museums are sharing their collections and enabling self-guided tours. Parks and monuments are sharing historical details in an interactive way that deepens a visitor’s experience. Churches and schools are sharing community news and resources to keep people connected beyond the …
I went looking for great donation pages designed with an audience in mind and featuring well-packaged asks. Here are a few of the best I found. OXFAM Audience: Those who want to help eliminate poverty and care for the environment. This catalog features items that promote sustainable and environmentally friendly aid. Note the array …
Packaging your donations is an effective way to increase the volume of giving and the size of the average gift.. Before you start contemplating packaging, however, you want to be sure that you’ve identified your target audience(s). If you have not yet done this in any sort of structured way, I strongly suggest that you …
Big River powers mobile fundraising Increasingly, Catholic parishes and schools are embracing mobile technology to keep their communities connected and informed. With Catholic Mobile App’s simple and powerful branded apps, bulletins, updates, prayer requests and homilies are just a click away. The only thing missing was the ability to collect donations and registrations within the …
A simple method to identify nonprofit audiences and improve communication. In a recent blog post, 2 Things Your Donation Page Desperately Needs, I stressed the need for nonprofits to package their online asks and make the most of all of the various levers available to drive conversion. As I have discussed this …
Ron Cass presenting at OSCPA Not-For-Profit Leadership Symposium – Friday, October 10th Ron Cass, Founder and CEO of Big River Online is pleased to be presenting at this year’s Not-For-Profit Leadership Symposium. The day is packed with a wide array of dynamic presentations for accounting professionals and nonprofit leaders alike. Join us for the morning …
Creating a “Why I Give” page on your website is a brilliant idea for two reasons. First, when existing donors publicly voice their support and fondness for your organization, their engagement is deepened. The psychological tendency that each of us has to demonstrate consistency will influence them to respond favorably to future requests for support. …
A client we recently worked with entirely understands the importance of creating targeted online appeals that communicate the impact of each level of giving, but when it came to constructing their own appeals, they needed some inspiration. In this case, the client is an elder care facility providing a wide array of services. So, they …
How To Communicate Impact And Increase Donations Read More »