Donation Pages That Pack A Punch!

punch450x300

punch450x300

I went looking for great donation pages designed with an audience in mind and featuring well-packaged asks.  Here are a few of the best I found.

 

OXFAM

Audience:  Those who want to help eliminate poverty and care for the environment.

This catalog features items that promote sustainable and environmentally friendly aid.  Note the array of suggested donation amounts ($80 – $12) with the highest donation amount identified first.  I love the large images, the hands full of healthy, homegrown food.  I love the man grinning in his bountiful garden.  The images really draw a viewer in.  (I’m not keen on the manure picture, but I guess if you’re going to go green you can’t be squeamish.)

 

Oxfam-Green-Gifts

 

 COVENANT HOUSE

Audience:  Those who want to provide aid to impoverished children.

Almost every image depicts a child or young person and great descriptions help a donor see the impact of the gift.  What donor wouldn’t feel good thinking that his donation is not just $35, but a “cozy” clean bed for a child who has been on the streets?

CovenantHouse_Catelog

 

 

 WORLD VISION

Audience:  This particular page targets donors who are concerned about global poverty and see education as a means to provide people with brighter futures.

Again a large, beautiful picture is associated with each donation. Kids are depicted as engaged, healthy, & happy to be learning.  If you know that a donor values education, and you present donation levels that demonstrate clear impact, donors are apt to give more and feel more connected to your organization and its mission.

 

WoldVision-Education

 

 

Good donation pages start with good donor segmentation.  In each of these three examples, the organization knows who their donors are and why they lend support.  For a quick tutorial and downloadable worksheet that will help you identify your donors, CLICK HERE.

 

Have a good grasp of who your donors are, but need a little structure to help you package your donation items, check out A Fundraiser’s Guide to Donation Packaging.

 

 

 

 

 

 

 

 

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on email