Donations

Are You Making The Most Of Your Annual Appeal?

  Fundraising professionals generally recognize James Greenfield’s finding that average fundraising cost per dollar raised is $0.20  (Fund-Raising: Evaluating and Managing the Fund Development Process). Obviously, the goal is to reduce this fundraising cost as much as possible in order have more funds for mission. Let’s look at one way to reduce costs associated with …

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Fundraising With Mobile Apps

  More and more nonprofit organizations are developing mobile apps to engage constituents digitally.   Museums are sharing their collections and enabling self-guided tours. Parks and monuments are sharing historical details in an interactive way that deepens a visitor’s experience.  Churches and schools are sharing community news and resources to keep people connected beyond the …

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Introducing iGive – Mobile Fundraising Solution

Big River powers mobile fundraising      Increasingly, Catholic parishes and schools are embracing mobile technology to keep their communities connected and informed.  With Catholic Mobile App’s simple and powerful branded apps, bulletins, updates, prayer requests and homilies are just a click away.  The only thing missing was the ability to collect donations and registrations …

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Why You Should Create A “Why I Give” Page

Creating a “Why I Give” page on your website is a brilliant idea for two reasons.  First, when existing donors publicly voice their support and fondness for your organization, their engagement is deepened.  The psychological tendency that each of us has to demonstrate consistency will influence them to respond favorably to future requests for support. …

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How To Communicate Impact And Increase Donations

A client we recently worked with entirely understands the importance of creating targeted online appeals that communicate the impact of each level of giving, but when it came to constructing their own appeals, they needed some inspiration. In this case, the client is an elder care facility providing a wide array of services. So, they …

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Moving Offline Appeals Online

  Website.  Facebook.  LinkedIn.  Twitter.  Pinterest.  Instagram.  The buzz urging nonprofit organizations to implement a good strategy online is deafening.  By now, I’m sure development professionals have had their fill of articles and blog posts emphasizing the importance of online presence and email and social media.  I’m quite sure that they get the general idea.  …

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