Always forward-thinking when it comes to technology, the Cleveland Museum of Art has implemented mobile-optimized donation/membership pages using the Big River platform. With mobile web expected to overtake desktop web usage by the end of 2014, experts are urging nonprofits to optimize their web pages for mobile visitors; the CMA is taking action. In …
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You’ve read enough articles to know that online and mobile presence is an essential element of your future fundraising campaigns. It’s not enough to put up a web page and collect donations via PayPal. You need tools that will help you get your message in front of as many potential donors as possible and make …
A quick response code, otherwise known as a QR code, is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. So what? QR code technology is a recent trend that has either found a place in your nonprofit’s marketing plan or simply written off as not worth adopting. …
The concept of using storytelling techniques to communicate messages is anything but new. But there is always room for improvement. New digital tools such as social media and mobile are not just changing the way we distribute our stories, but also changing the way our audience shares them. “The Power of Story” is this year’s theme …
Emerging technology creates opportunities for museums to connect with patrons on multiple levels. From digital marketing, enhanced visitor experiences to online fundraising, museums are integrating digital tools and technologies at a rapid rate. Museums are not only using social media to advertise events and exhibits, but are embracing the idea of inviting users to help them create online content. The …