A good story can simultaneously inform & inspire. It can be triumphant or sad or joyful or revolting. As nonprofit organizations work to build content and engage online audiences, storytelling…
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In a former life, I studied literature and creative writing, so it’s no surprise the mantra “show don’t tell” is one that will forever ring in my ears. When I…
The Challenge Recruiting and retaining students (future funders) is an increasingly competitive endeavor in today’s higher education environment. Endowments are shrinking, funding at the local, state, and federal levels…
Today, the effectiveness of recurring giving programs will determine which nonprofits succeed and which ones will fail. Donor retention has fallen to 41%, down from 50% just five years…
The concept of using storytelling techniques to communicate messages is anything but new. But there is always room for improvement. New digital tools such as social media and mobile are not…
