8 Easy Steps to Turn Storytelling Into Successful Fundraising
We connect with humans through stories. Here are 8 steps to ensure your storytelling is memorable, compelling – and ends with a donation.
Storytelling
8 Easy Steps to Turn Storytelling Into Successful Fundraising
Shortly after we learn to speak as toddlers, we start telling stories. It’s a fundamental instrument to us as humans, inherent and inborn – an activity that in its infancy is neither ‘taught’ nor ‘learned.’ Simple, disjointed, barely discernible to be sure – but in its foundation the ingredients are there. Characters (with colorful looks, …
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How To Tell A Great Story
A good story can simultaneously inform & inspire. It can be triumphant or sad or joyful or revolting. As nonprofit organizations work to build content and engage online audiences, storytelling plays an essential role. But knowing what stories to tell and how to tell them is not always an easy task. The following articles that …
Apple ad – brilliant example of “show” not “tell”
In a former life, I studied literature and creative writing, so it’s no surprise the mantra “show don’t tell” is one that will forever ring in my ears. When I see something like Apple’s holiday TV ad, I am impressed to see someone get it so right. Let’s see what Apple did here, and what …
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Creating Sustainable & Self-Perpetuating Fundraising in the age of the Millennial donor:
The Challenge Recruiting and retaining students (future funders) is an increasingly competitive endeavor in today’s higher education environment. Endowments are shrinking, funding at the local, state, and federal levels continues to diminish, and the projected decrease in college-age students over the next decade is alarming. At the same time, the economy in recent years …
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Storytelling: The Fundraiser’s Secret Weapon for Donor Retention
Today, the effectiveness of recurring giving programs will determine which nonprofits succeed and which ones will fail. Donor retention has fallen to 41%, down from 50% just five years ago (Fundraising Effectiveness Survey Report). When compared with the 94% customer retention that commercial business touts, its clear that nonprofits will need to analyze their …
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Top 5 Storytelling Components for Nonprofits
The concept of using storytelling techniques to communicate messages is anything but new. But there is always room for improvement. New digital tools such as social media and mobile are not just changing the way we distribute our stories, but also changing the way our audience shares them. “The Power of Story” is this year’s theme …