I went looking for great donation pages designed with an audience in mind and featuring well-packaged asks. Here are a few of the best I found. OXFAM Audience: Those who want to help eliminate poverty and care for the environment. This catalog features items that promote sustainable and environmentally friendly aid. Note the array …
Packaging your donations is an effective way to increase the volume of giving and the size of the average gift.. Before you start contemplating packaging, however, you want to be sure that you’ve identified your target audience(s). If you have not yet done this in any sort of structured way, I strongly suggest that you …
Ron Cass presenting at OSCPA Not-For-Profit Leadership Symposium – Friday, October 10th Ron Cass, Founder and CEO of Big River Online is pleased to be presenting at this year’s Not-For-Profit Leadership Symposium. The day is packed with a wide array of dynamic presentations for accounting professionals and nonprofit leaders alike. Join us for the morning …
The 2014 Charitable Giving Report states that “online giving grew in 2014 by 8.9%.” That’s right on the heels of “13.5% year-over-year growth in 2013”. And it’s not just large, national organizations that are seeing a boost online. Nonprofits with “annual total fundraising less than $1 Million, grew…online donations more than large or medium-sized …
Today, we recognize World Storytelling Day. In the spirit of the day, let’s take a look at a cause that gets it just right when it comes to utilizing storytelling to connect with supporters online. There has been a good deal of news coverage surrounding the Lawrey family, and it’s not because little Gavin Lowery …
We love our clients and we are so excited to celebrate their success and share some tips about how they accomplished it. Let’s look at one of our membership organizations. The Cleveland Zoological Society moved from Convio to the Big River platform in August, 2013. Preliminary results are fantastic with web revenue for 2013 …
How Did The Cleveland Zoological Society Increase Online Donations 7%? Read More »
A client we recently worked with entirely understands the importance of creating targeted online appeals that communicate the impact of each level of giving, but when it came to constructing their own appeals, they needed some inspiration. In this case, the client is an elder care facility providing a wide array of services. So, they …
How To Communicate Impact And Increase Donations Read More »
Website. Facebook. LinkedIn. Twitter. Pinterest. Instagram. The buzz urging nonprofit organizations to implement a good strategy online is deafening. By now, I’m sure development professionals have had their fill of articles and blog posts emphasizing the importance of online presence and email and social media. I’m quite sure that they get the general idea. …
Last night I received a call from my alma mater. It was from a very engaging freshman student. He said he saw that I was an English Literature major and asked what I was doing now. We talked about my original academic path and how it prepared me for professional opportunities and growth. He talked …
Bloomua / Shutterstock.com You have a pretty website. You make the online “ask” specific. You share success stories so donors can see the impact of their gifts. This is a great start. Next step: review your site to be sure you are employing eCommerce best practices effectively. In the commercial space, the number of …