Peer to Peer Fundraising

donor base

4 Powerful Ways to Build a Better Donor Base

Donor Retention, Email Marketing, Fundraising Tips, Peer-To-Peer & Crowdfunding / By

It’s no secret that building a donor base is challenging for nonprofits. The foundation of donors that many organizations have relied on for years has dropped in recent years, even though it was estimated that 2018 would see a 3.2% increase in individual giving (following a 3% increase in 2017). Indiana University Lilly Family School …

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Peer-to-Peer Fundraising: Leverage Social Pressure

Peer-To-Peer & Crowdfunding / By

The first online peer-to-peer fundraising site, ArtistShare, appeared in 2003 and was designed to give supportive fans a way to financially support an artist’s work in return for an insider’s look at the work’s creation, exclusive merchandise or VIP access to events, etc.  Since then, “fan-funding” has morphed into “crowdfunding” and it is used by …

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