Online retailers invest LOADS (that’s a technical term meaning “a heck of a lot”) of time and money to find ways to covert more visitors to customers. Not all of the...
Donor Acknowledgement is not the same thing as a Thank You. It’s tempting to try to craft a donor acknowledgement that provides required details for tax purposes and simultaneously demonstrates...
Big River is starting 2016 in a brand new location! We packed up our laptops and our monitors, our whiteboards and markers and set up shop at StartMart, a new (and very cool) space for...
As we head into 2016, it’s a perfect time for nonprofit fundraisers to assess their online fundraising to be sure pages and processes are optimized to raise as much money as possible and...
YouTube has introduced donation cards, which can easily be embedded into any video to raise funds for an organization. Here’s an explanation of the cards as well as tutorials to guide...
Fundraisers know the power of storytelling. They know how critical it is to share with donors the impact of every gift. They know that thank yous should be heartfelt and personal. They know...