Get ready for #GivingTuesday

  #GivingTuesday began in 2012 when the 92nd Street Y and the United Nations Foundation came together to set aside a day dedicated to charitable giving.  The day is nonprofits’ answer to...

Using visitor surveys to improve your website

  If you are 100% satisfied with how your nonprofit’s website performs in terms of generating donations, bringing in new volunteers or inspiring advocacy, then you can stop reading now.  ...

How To Use Pinterest To Drive Online Giving

  Pinterest is not just for crafters, fashionistas and people looking for good short haircuts.  Used well, it’s a powerful way to use images and video to get your nonprofit’s message...

15 Ways To Use Psychology To Engage Donors

 Inspired by Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.   Dr. Cialdini’s book explores 6 fundamental psychological principles that direct human behavior.   Using...

How do I get constituents to follow my nonprofit on social media?

  Does your nonprofit have a social media presence, but struggle to build a following large enough to drive real results?  Try first meeting your audiences where they are. How do you communicate...

4 Crowdfunding Strategies You’ve Never Considered

  Online crowdfunding reportedly raised over 5 billion dollars in 2013 with about 30% going to charitable causes.  In recent years, there has been a proliferation of platforms and consultants...