Donor Marketing 101: Sending the Right Messages to the Right Audience

Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your...

The Fundamentals of a Successful Giving Tuesday Campaign

Use Giving Tuesday to Build Awareness for Your Cause It’s almost that time of year when you won’t be able to escape an ad or promotion for Black Friday and Cyber Monday. For nonprofits, commercial...

Monthly Giving: Why It Matters and How to Do It Effectively

What’s Monthly Giving, and Why Is It Important? Fundraising isn’t an easy task for nonprofits. If it were, there probably wouldn’t be any development or fundraising departments and teams working late...

How to Support Donor Motivations While Keeping Fundraising on Track

Your Organization Has a Mission — Donors Do, Too Today’s donor motivations are strategic in how philanthropy is approached. People give to the causes they care about the most. And while your...