Creating a “Why I Give” page on your website is a brilliant idea for two reasons. First, when existing donors publicly voice their support and fondness for your organization, their engagement is deepened. The psychological tendency that each of us has to demonstrate consistency will influence them to respond favorably to future requests for support. …
In his fascinating book, Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D. explores 6 fundamental psychological principles that direct human behavior. Using straightforward language and fascinating anecdotes, he unveils the mystery behind how we react to influence and offers valuable insights for those who rely on their persuasive ability. If you ask yourself questions …
New features offer more ways to initiate multi-channel communications with constituents. Major Gift Notifications: Receive notifications when major gifts are received online. Set the threshold that defines a “major gift” and identify the people within the organization who should automatically receive an email notification. One of our clients makes sure that someone from …
Recently a vulnerability was discovered in a technology that is widely used to secure communications over the internet. It has been named “Heartbleed” by its discoverers. This is likely to be a big story in the news very soon, and we want to inform our clients and friends about how this impacts Big River. …
Big River Impervious To Heartbleed Vulnerability Read More »
Big River was pleased to attend the Northeast Ohio Entrepreneur Expo held in the beautiful atrium of the Cleveland Museum of Art. Innovative entrepreneurs from the region shared ideas with students, investors and the public and had an opportunity to showcase their innovative products. This annual event is hosted by Jumpstart Inc., a nationally recognized …
About a month ago, PA Museums, Pennsylvania’s statewide museum association, approached us to ask for support for its 2014 state-wide conference. A website redesign is in the works and, in the meantime, online event registration is not supported. The organization needed to accommodate registration for a variety of participation levels: full conference registration, Monday-only registration, …