Last night I received a call from my alma mater. It was from a very engaging freshman student. He said he saw that I was an English Literature major and asked what I was doing now. We talked about my...
Bloomua / Shutterstock.com You have a pretty website. You make the online “ask” specific. You share success stories so donors can see the impact of their gifts. This is a great start. Next...
Reports regarding abandonment of nonprofit donation pages are startling. DonationPay reports an average donation page bounce rate of 67%, and npENGAGE says the range for donation form abandonment on...
The Challenge Recruiting and retaining students (future funders) is an increasingly competitive endeavor in today’s higher education environment. Endowments are shrinking, funding at the local...
There are abundant articles and blogs about the importance of making targeted appeals and letting donors know what their contributions have accomplished. Unfortunately, there seems to be a dearth of...
National Philanthropy Day is set aside to recognize the contributions of philanthropic organizations and the volunteers, donors, and nonprofit professionals who work day in and day out to make the...