There are abundant articles and blogs about the importance of making targeted appeals and letting donors know what their contributions have accomplished. Unfortunately, there seems to be a dearth of real advice regarding how to do this. Technology can help you reach more donors and can help you build personal connections with those donors like …
There is no question that in order to remain top-of-mind among donors, nonprofits need to produce content on an ongoing basis. More importantly, this content must be relevant to both your nonprofit’s cause and your donors’sensibilities. After all, isn’t this why they support your organization in the first place? So how does a nonprofit create …
5 Tips for Creating Content That Clicks With Donors Read More »
Having a strong online presence has never been more important for a nonprofit organization. Be sure these critical elements aren’t missing from your website. The twenty-first century has ushered in a new era of information and technology for all different organizations and nonprofit organizations are no exception to this trend. If an organization doesn’t have …
A quick response code, otherwise known as a QR code, is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. So what? QR code technology is a recent trend that has either found a place in your nonprofit’s marketing plan or simply written off as not worth adopting. …
Today, the effectiveness of recurring giving programs will determine which nonprofits succeed and which ones will fail. Donor retention has fallen to 41%, down from 50% just five years ago (Fundraising Effectiveness Survey Report). When compared with the 94% customer retention that commercial business touts, its clear that nonprofits will need to analyze their …
Storytelling: The Fundraiser’s Secret Weapon for Donor Retention Read More »
The concept of using storytelling techniques to communicate messages is anything but new. But there is always room for improvement. New digital tools such as social media and mobile are not just changing the way we distribute our stories, but also changing the way our audience shares them. “The Power of Story” is this year’s theme …
Donors today have less time and more options than ever before. You only have a few moments, if not seconds, to capture their attention, communicate your message, and present a call to action. A well thought out video strategy can accomplish all of these goals and more. If your organization has not yet produced video, odds …