Through our state-of-the-art eCommerce platform, nonprofits receive the tools and insights they need to put the right appeal in front of the right donor at the right time. From annual campaigns and membership drives to crowdfunding and peer-to-peer fundraising efforts, the options and flexibility available ensures fundraising and development teams secure the funding they need while supporting the strategic giving preferences of today’s donors.
Ron Cass, Founder & CEO of Big River
Ron Cass has lived and breathed nonprofit development for nearly 10 years. Prior to entering the nonprofit space, Ron developed large-scale forecasting models for business and government applications. He later led the development of new products in process optimization and business intelligence markets. In 1997, Ron joined CA Technologies as VP of Development, where he served as a product line manager for IT management solutions. In 2010, he founded Big River Online to help nonprofits grow their online giving.
Today, Ron works closely with some of the nation’s largest nonprofit organizations ranging from universities and food banks to museums and more to helped them enhance and grow their fundraising efforts. He and the Big River team partner with advancement directors, development officers, and other fundraising leaders to create giving solutions that make a meaningful impact for their respective nonprofits.
Chris Ilcin, Director of Marketing
Chris Ilcin has a long background in digital marketing with agencies and corporations. At Sonnhalter, a national marketing services company focused exclusively on manufacturers, Chris managed multiple accounts, and coordinated strategic and tactical programs. Prior to agency work, Chris was with SPX/OTC as a Marketing Specialist and Trade Show Coordinator, taking on the same roles at Bosch Automotive Service Solutions after they acquired OTC. Chris started his marketing journey from the production floor at Lincoln Electric, rapidly became a part of their marketing team, developing their social media presence, managing sponsorships and producing videos in addition to other activities.
Chris served as Co-Founder and Director of the TC’s Promise Foundation, was a board Member and Co-Chair of the Jump Back Ball, and has volunteered with Motogo Cleveland, Edgecliff Beachclub and other local nonprofits.
Linda Wetzel, Customer Success Specialist
Linda Wetzel brings a wealth of outside experience to her role as a Customer Success Specialist for Big River. With a degree in Archaeology, and work experience in nursing, information technology, nonprofit business analysis and medical and technical writing, she has a proven history of looking at issues from multiple angles and formatting a clear plan of action to resolve them. A published author, registered OB/GYN nurse and database programmer, Linda will also oversee reformatting Big River User Guides and user-facing content.
Linda has a Bachelor of Arts in Anthropology & Archaeology from Cleveland State University and extensive volunteer experience with neighborhood, arts and other organizations.