Peer-to-Peer Fundraising: Leverage Social Pressure
The first online peer-to-peer fundraising site, ArtistShare, appeared in 2003 and was designed to give supportive fans a way to financially support an artist’s work in return for an insider’s look at the work’s creation, exclusive merchandise or VIP access to events, etc. Since then, “fan-funding” has morphed into “crowdfunding” and it is used by …
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