Day: October 31, 2013

Bloomua / Shutterstock.com   You have a pretty website. You make the online “ask” specific. You share success stories so donors can see the impact of their gifts. This is a great start. Next step: review your site to be sure you are employing eCommerce best practices effectively. In the commercial space, the number of …

eCommerce Insights for Nonprofit Websites Read More »

Reports regarding abandonment of nonprofit donation pages are startling. DonationPay reports an average donation page bounce rate of 67%, and npENGAGE   says the range for donation form abandonment on nonprofit sites is 50-70%. There can be many factors that contribute to abandonment, but redirection to a third party site for transaction processing may be chief among …

Don’t get dumped by your donors! Read More »