Giving Tuesday

Why it’s Time to Take Part in Giving Tuesday

It can be hard to believe that Giving Tuesday is only 7 years old. But rapid growth has made this a social (media) event that stands on the verge of cultural relevance and acceptance, and your organization should embrace it. But as with anything online these days, some people disagree. And their points can seem …

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Giving Tuesday Is Coming; Are You Ready?

This year’s Giving Tuesday is planned for December 3rd, but you should be planning now to capitalize on this rapidly growing national movement. Having grow exponentially since its founding, Giving Tuesday seeks to be an altruistic “palate cleanser” from the consumerism of Black Friday (and increasingly, Cyber Monday). It also helps focus attention on the …

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The Fundamentals of a Successful Giving Tuesday Campaign

Use Giving Tuesday to Build Awareness for Your Cause It’s almost that time of year when you won’t be able to escape an ad or promotion for Black Friday and Cyber Monday. For nonprofits, commercial holidays usually don’t provide a lot of benefits, but a Giving Tuesday campaign could be the catalyst you need to …

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