What do a car company, a winery and a sock manufacturer have in common? They all jumped on a weird twitter trend and made (I think) clumsy insertions into the conversation. It started last Thursday; Twitter was a-buzz over a dress…more specifically #TheDress. Some people perceived the dress in question to be white and gold. …
Surfing Twitter Trends – Social Blunder Or Marketing Genius? Read More »
Recorded February 19th, 2015 Tech4Good Cleveland recently held a social media workshop featuring presentations by Gina Stem of the Cleveland Zoological Society and Nate Louis, an Internet Marketing Consultant. Gina shares her experience working with Facebook to dramatically increase zoo memberships while Nate talks more broadly about the social media landscape, pitfalls to avoid, and …
It is well known that nonprofits have long-struggled with average donor retention rates below 50%. Now, it seems, they are beginning to take steps to combat this attrition. According to the 2015 Nonprofit Communications Trends Report, surveys indicate that donor retention, for the first time, considered more important than donor acquisition. So, it should be …
Essential Building Blocks For Your Recurring Giving Program Read More »
We live in a world that increasingly embraces a subscription economy. Rather than initiating a purchase and accepting transfer of goods at point of sale, more and more people are happy to commit to a recurring payment for uninterrupted access to goods or services. It seems imperative that we ask, what does this shift in …
Subscription Manifesto for Nonprofit Organizations Read More »