Bloomua / Shutterstock.com You have a pretty website. You make the online “ask” specific. You share success stories so donors can see the impact of their gifts. This is a great start. Next step: review your site to be sure you are employing eCommerce best practices effectively. In the commercial space, the number of …
Reports regarding abandonment of nonprofit donation pages are startling. DonationPay reports an average donation page bounce rate of 67%, and npENGAGE says the range for donation form abandonment on nonprofit sites is 50-70%. There can be many factors that contribute to abandonment, but redirection to a third party site for transaction processing may be chief among …
The Challenge Recruiting and retaining students (future funders) is an increasingly competitive endeavor in today’s higher education environment. Endowments are shrinking, funding at the local, state, and federal levels continues to diminish, and the projected decrease in college-age students over the next decade is alarming. At the same time, the economy in recent years …
Creating Sustainable & Self-Perpetuating Fundraising in the age of the Millennial donor: Read More »
There are abundant articles and blogs about the importance of making targeted appeals and letting donors know what their contributions have accomplished. Unfortunately, there seems to be a dearth of real advice regarding how to do this. Technology can help you reach more donors and can help you build personal connections with those donors like …
National Philanthropy Day is set aside to recognize the contributions of philanthropic organizations and the volunteers, donors, and nonprofit professionals who work day in and day out to make the world a better place. First celebrated in 1986, original participants were heavy hitters: American Cancer Society, American Red Cross & Girl Scouts of the U.S.A. …
Big River Sponsors Cleveland National Philanthropy Day Event – Nov. 1st, Westlake OH Read More »
You’ve read enough articles to know that online and mobile presence is an essential element of your future fundraising campaigns. It’s not enough to put up a web page and collect donations via PayPal. You need tools that will help you get your message in front of as many potential donors as possible and make …
Maximizing donor revenue is one of the biggest challenges that nonprofits face in today’s ever-changing economic environment. With ever-increasing expectations from donors, nonprofit leaders are under intense pressure to get more results with fewer resources and under tighter budgets. Watch this video to learn: – How nonprofits ascend the mountain of donor data instead of being buried …